Retail, hospitality and leisure

Area management training

There is a surprising degree of ambiguity surrounding the role of the area manager. Many senior executives in retail have differing views of the area manager position, the job function, the key tasks and the necessary skills required to be effective in this crucial role.

But as most area managers are being required to take on more and more branches one thing at least is clear – they are increasingly responsible for the performance and development of their branch or store managers. This means that performance management and performance development have become the essential skills of area management. Training and development in these key areas has never been so important. Hence this unique set of area management (and branch manager) training courses:

  • Workshop 1 – Role and responsibilities of the area manager
  • Workshop 2 – Managing branch manager performance – from recruitment to appraisal
  • Workshop 3 – Managing branch manager development – skills and situations
  • Workshop 4 – Dealing with under-performance
  • Workshop 5 – Career and succession planning for branch managers

The programmes can be run as a series or individually. Or we can tailor them to meet your particular needs – and if you can’t see what you are looking for then we would be more than happy to develop a programme specially for you. Scroll down and click on the links for full details and then give us a call – we’re here to help!

Retail sales and customer service training

One of our most popular programmes is ‘Brilliant customer service!’ – the ‘face-to-face’ version shown here was developed specifically for retail staff. And ‘Service with a sale!’ very successfully bridges the gap between retail sales training and retail customer service training. Again, if you can’t see what you are looking for then we would be more than happy to develop a programme specially for you. Give us a call – we’re here to help!

Retail benchmarking

We also have some very experienced retail consultants who specialise in mapping the customer journey and in benchmarking. If you’re looking to raise your retail standards to global ‘best of class’ levels, then we can help you with the entire process, not just the training. Scroll down for details and then just give us a call – we’re here to help!

Courses and workshops

Red Arrow Role and responsibilities of the area manager
The definitive two-day workshop.
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Red Arrow Managing branch manager performance – recruitment to appraisal
A highly practical one-day workshop involving some role-play.
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Red Arrow Managing branch manager development – skills and situations
The essential skills of coaching and counselling and how area managers should use them to help branch managers deal with issues of performance and behaviour. A one-day workshop.
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Red Arrow Dealing with under-performance
Despite everything, some branch managers will under-perform. This practical one-day workshop will help area managers deal with this effectively and efficiently.
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Red Arrow Career and succession planning for branch managers
How to bring on the next generation of area managers. A one-day workshop.
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Red Arrow Brilliant customer service!
This one-day course will inspire your people to excellence, delighting customers at every contact.
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Red Arrow Service with a sale!
How to sell without really trying – a one-day workshop on up- and cross-selling for service-oriented staff.
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Red Arrow Retail benchmarking
How to sell without really trying – a one-day workshop on up- and cross-selling for service-oriented staff.
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Also available

Courses, workshops and one-to-one coaching sessions can be provided on the following subjects, amongst others:
  • 66 top tips to promote your retail business
  • Appraisal and evaluation skills for retail
  • Area manager refresher workshop
  • Assessment centres for retail
  • Branch management
  • Coaching skills for retail managers
  • ‘Connected’ – using social media to promote your retail business
  • Employment law issues for retail
  • Finance for retail managers
  • Franchise management
  • Health & safety for retail
  • Leadership development for retail
  • Management for retail
  • Recruitment skills for retail
  • Sales and marketing for franchisees
  • Standards for retail
  • Strategy and planning for area management
  • Train-the-trainer for retail

Still can’t see what you’re looking for?

Then please give us a call on (+27) 11 024 1690, with no obligation whatsoever, to discuss your customer service training requirements. We’re here to help!